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This comprehensive online training guides hotel marketing managers through setting up and optimizing effective Facebook ad campaigns to drive direct bookings and increase brand awareness. The course covers creating a Facebook business account, establishing an ads account and payment method, configuring ad account settings, building Facebook pages, and implementing Facebook pixels to track conversions. You will learn how to structure ad campaigns for lead generation and ecommerce sales, write compelling ad copy and creatives optimized for the hotel industry, and analyze campaign performance using custom conversions. By the end of the training, you will have hands-on experience running Facebook ad campaigns and the knowledge to enhance your hotel's marketing strategy with paid social media. The practical tutorials and hotel-focused examples will help you attract more guests and stand out on Facebook.
This comprehensive online training guides hotel marketing managers through setting up and optimizing effective Facebook ad campaigns to drive direct bookings and increase brand awareness. The course covers creating a Facebook business account, establishing an ads account and payment method, configuring ad account settings, building Facebook pages, and implementing Facebook pixels to track conversions. You will learn how to structure ad campaigns for lead generation and ecommerce sales, write compelling ad copy and creatives optimized for the hotel industry, and analyze campaign performance using custom conversions. By the end of the training, you will be able to successfully create, manage and measure Facebook ad campaigns to boost your hotel's visibility and reservations. The practical tutorials and hotel-focused examples will equip you with the skills to enhance your marketing strategy with paid social media and attract more guests through Facebook.
Courses from multiple trainers are courses that have been randomly gathered from the industry. The trainers represent specialisations in marketing, e-commerce, social media, and mindfulness. They are lesser experts in the industry but great experts in the field.
Most of the courses from multiple trainers are free for everyone to get the basics in the field before stepping into industry-specific insights.
If you are new to the industry and the fields, it is always recommended to take the free lessons from the field specialists first.
Facebook Ads Secrets
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